Google offers free search-engine optimization tools to effectively optimize the website and enhance its PageRank. Free to use tools deserve a brief review before splurging money on designing and implementing search engine optimization campaign. Let’s take a closer look at what are the free tools that Google offers.
1. Google Analytics:
Google Analytics enables us to measure sales and conversions. In addition, the novel tool gives us an access to website visitors’ behavior. By utilizing Google Analytics, we can identify website’s positive attributes, measure effectiveness of our social media programs, and develop well targeted advertisements.
2. Google Webmaster Tools:
Google Webmaster Tools shows us how Google crawls and indexes our website. We can also identify any problems that Google is facing while indexing our site’s URL. Besides clearly indicating top search queries and certain links that drive traffic to our site, webmaster tools share vital pages changes information to enhance visibility of our website.
3. Google Insights for Search:
Google Insights for Search enables us to draw comparisons in search volume patterns across particular regions, categories, and time frames for any given search phrase or term.
4. Google AdWords Keyword Tool:
Google AdWords Keyword Tool is an innovative and powerful tool to have keyword ideas. Additionally, the tool enables quick identification of words or phrases that will drive maximum traffic to our site.
5. Google Alerts:
Google Alerts are e-mails sent to us whenever Google finds new results such as blogs, newspaper articles, and web pages that match our search term.
6. Google Trends:
Google Trends give us popular search terms. We can compare trends for various search terms or can have daily unique visitors for various sites.
7. Google Website Optimizer:
Google Website Optimizer from Google is a website testing and optimization tool that tests complete page layouts or individual elements, and identify our most effective site components. Furthermore, the tool clearly identifies content that drives conversions.
8. Double Click Ad Planner:
Double Click Ad Planner assists in planning of an effective online advertising plan. We can even use the tool to search competitor websites for having certain statistics such as, keywords searched and page views.
9. Google Page Speed:
Google Page Speed from Google is an innovative tool to identify reasons for site’s slow operation and implement certain solutions for swift operations. The tool facilitates reduction of page load times that can further minimize bounce rates and enhance conversion rates.
10. Google Site Map:
Google Site Map is an innovative way to inform Google about our website’s pages. Developing and submitting a site map ensures that Google has information about all the pages on our website. The tool assists in enhancing website overall ranking.
11. Google+:
Google+ from Google is a social media platform suitable for developing, sharing and collaborating. Creating a Google+ account and developing our brand assists high PageRank backlinks in our website.
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