Off-page SEO is actually carrying out search engine optimization off site in order to enhance your website search engine rankings. These SEO techniques do not require any kind of editing part at your site source code. Neither it requires nay content editing or enhancement. The off page SEO techniques are primarily for two things, firstly it improves your sites rankings over search engines and secondly it directs traffic which can be found via the backlinks.
Off-page SEO stands out to have about 70% importance of your entire efforts. Strong backlinks can make your site rank higher up in the search engines. In this case of building backlinks, quantity doesn’t matter, all that matters is the quality of the links. So, the better quality links you build, stronger becomes your sites link profile, better rankings you obtain. Secondly, is the benefit of good quality targeted traffic. Link building can also prove to be a great source of referral traffic and most importantly targeted traffic. A single guest post on a big blog can give you more visits than you could think of.
In fact, with this option you find some additional search engine optimization tools as compared to the on-site SEO methods. The below is the list of seven golden rules of off-page SEO which are time tested methods to improve your site ranking and find tangible amounts of traffic.
Rule 1 – Guest Blogging
Guest blogging is the best way to increase the amount of links over your website along with building a good rapport with other bloggers. You can find a number of sites which provides you the option of guest posting. It helps them to get quality article and find some time to try other things. So when you get the opportunity of guest posting, it is always recommended to submit high quality and interesting articles, this will therefore open more such avenues at other places. This will further give you the opportunity to include your links generally given at the bottom of the post along with the author’s bio.
Even Google suggests you to earn links through editorial content. In more simple words, you provide the owner of a site with a good quality content, which will increase the value of the owner’s site and in favour, the owner will give you the credit of the article by linking back to your own site. The idea is simple and is the most legit way of building links. Some webmaster’s even allow contextual links or keyword links from the body of the content. These links can help you a lot in getting specific keywords rank higher in the SERPs.
Rule 2- Blog Commenting
Blog commenting is all about leaving a comment on other blog posts which gives a backlink to your website. Hence the more comments you leave the more number of links you have. This will help the popular search engines to identify your site as they can see several links from other websites and blogs pointing to your site. The basic rule to follow for blog comments is to find out posts of your niche area and then leave some useful and thoughtful comment in a form of feedback, views and complements. But this doesn’t mean you keep on doing this everywhere as this will lead to spam.
Rule 3- Article Submission
By submitting good quality articles at various popular article submission sites like Ezine, Now Public and Go Articles you get good traffic along with quality links for your site or blog. Getting links from high page rank websites would certainly make you visible at different search engine results. Again, you are supposed to follow the same old rule of producing high quality and interesting articles rather than trying some duplicate content from anywhere on the web.
Rule 4- Forum Posting
Forum posting or participation is an easy method to get links to get sufficient amount of traffic from the search engine results. There are many forums which allow you to include your link in the signature area. You need some additional efforts for forum participation but this is a best way to find your customers coming to you with their problems.
Rule 5- Microsites
By using Microsites you can easily promote any business event. There are basically three reasons to use Microsites. You can promote your basic website via lead generation along with aggressive targeting of some specific products or services and lastly dominating over the search engine results carrying multiple rankings. An important benefit of using Microsites is that you can reduce your PPC cost to a great extent.
Rule 6- The Video Sharing Sites
The video sharing sites can render your blog massive amount of traffic and backlinks without putting much effort. You simply require a couple of useful and interesting videos of your niche area which you can post over the popular video sharing websites like YouTube, Daily Motion, Metacafe, Yahoo Video etc. and see the magic.
Rule 7- Social Media
The number of social networking sites gives you the opportunity to connect with people having common interests on the web. These could be people from any location but having common interests. This makes these platforms the best business marketing tool for you which cannot be ignored at any juncture. If you have a business blog where you publish regular posts, then people over social media platforms can easily come to know via posting the links over Facebook wall, through the tweet at Twitter or from the circles on Google + etc. Also, the popular search engines too will notice these updates which will make your blog more visible over the search results.
Today, the off-page SEO strategy is considered to be the most popular method to get high rankings over search engines. The seven golden rules or techniques discussed above would certainly help to make your blog or site visible over the popular search engines.
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