Monday, 16 July 2012

Top Facebook Marketing Strategies That Work

The top Facebook marketing strategies that work are an amalgamation of tried and tested efforts that combine many classic online marketing techniques into one sole platform: Facebook. Even if you are new to Facebook, this simple system is easy to use and is ideal for small business owners who are looking to expand their targeted audience, network opportunities and product sales all at one time.

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Give your page a human touch

Become a content machine with regular postings

Cultivate engagement by responding quickly and personally to users

Create a consistent call-to-action throughout your page

Make word-of-mouth advertising easy to achieve

Encourage fan-to-fan conversations

Focus on smart branding and a responsible reputation

Monitor, measure and track your results using the insights tool

Facebook Ad Optimization

Facebook Ads are a great way to reach out and boost your results using targeted campaigns. You can choose form an assortment of goals to suit your needs, but these key principles should help no matter what those goals are.

Facebook Ad essentials:

Narrow down your field of fans to those who benefit from your products and services

Optimize your ads with unique photos, calls to action and keywords (SEO helps too!)

Schedule your campaigns on different days of the week to find out which produces the best results

Manage your ad bids wisely; too much or too little may have negative effects

Use conversion tracking to monitor your results, and act accordingly

Tie in New Facebook Opportunities with Traditional Marketing

Gamification: Gaming on Facebook offers many opportunities to connect with new people and has the highest participation ratio of any Facebook App; well worth experimenting with!

Platorm: Zynga is a great example of how using Facebook as a platform can bring great results and financial rewards using targeted efforts on Facebook alone.

Facebook Apps: Allow real time results and a vast array of opportunities to connect, promote and interact with mobile customers and set up your own app to pull information and new people to your products and services.

Facebook Marketing Strategies Unleashed

The great thing about Facebook is that the level of participation is entirely up to you. Whether you decide to use it as a social media hub from which you can streamline your sites together, or whether you use it as a sole platform for your operations, Facebook has something for every business user. With billions of potential customers, learning the top Facebook marketing strategies that work has never been so important!

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