Matt Cutts, Head of Web Spam at Google Inc., voiced intentions to release a tool that would enable webmasters to disavow links. This has come in the wake of several Negative SEO cases, which led to trip an algorithmic threshold and downward the rankings in SERPs.
As Google search algorithm is dependent on links, complete exodus of links is ruled out.
Therefore, the most plausible solution to handle ‘link blasting’ method of Negative SEO is to introduce link disavow tool. The new tool is expected to empower webmasters to control the links pointed at their website. In addition, the new tool would also allow webmasters to disqualify dubious links.
While it seems perfectly alright to empower webmasters to weed off malicious links, and assist Google in curbing the menace of Negative SEO, it paves way for spammers to devise new negative SEO ways.
Totally oblivious of the fact, Google might be fanning an opportunity where spammers are likely to experiment on certain link operations. Moreover, they may like to check as how far they can push those links without incurring a penalty.
Other outcome could be fine tuning of negative link building strategies based on which spam links work, and which do not. However, the outcome would predominantly depend on the form that the Google disavow link tool acquires when it is officially introduced.
What will Disavow Link Tool do?
As far a Negative SEO is concerned, the tool seems to make it a lot harder to sabotage a site by simply blasting links. However, the tool would not be able to completely weed out negative SEO, as it can be camouflaged in many other forms.
While the attempt ostensibly underscores the need to curb negative SEO, it also indicates an effort from Google to save face because of its undue penalization of several genuine websites. By letting webmasters to disqualify links, Google might be preparing to transform its image from a canny player to a webmaster friendly search engine.
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